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Software Design Systems | brand creation

Software Design Systems | brand creation

Brand Descriptive: Complex icon/emblem, Tech-inspired, Bold, Intelligent

Software Design Systems is a software development company that opened its doors this year, 2016. They wanted a logo that would stand out from the crowded software design and development market. Their icon is more of an emblem, it gives the feeling that you could hold it in your hand. The even spacing and consistent line width gives a feeling of trust and structure. While the complex design of the SDS embodies the difficult nature of software design, as in a maze or a puzzle.


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